The Yield Growth Corp. has engaged Cornerstone Strategic Branding headquartered in New York and whose clients include major international brands — Perrier, Nestlé, Seagram’s and Labatt — to complete a visual positioning study and subsequent creation of brand and packaging design for its new hemp and cannabis beverage lines.
CSB is a reputable force in the field of package design and visual branding with an impressive legacy 28 years in the making.
“The creation of powerful packaging and in-store communications programs is crucial for Yield Growth to successfully enter the competitive drinks market with its hemp and cannabis products,” says Penny Green, President & CEO of Yield Growth. “With CSB as an agency partner, we are confident their research, strategy and design expertise will combine with our exciting beverage options to quickly impress consumers in this market niche and generate sales throughout North America and internationally in time.”
Charged with a mandate to fully understand Yield Growth’s target consumers before embarking on the creation of compelling new hemp and cannabis beverage identity, CSB will draw on its experienced staff teams in New York working closely with the in-house product development and marketing communications leadership in Vancouver.
“We were impressed by the effectiveness CSB has shown for its beverage sector clients such as Poland Spring® 100% Natural Spring Water, Coffee Mate®, Nescafé® Taster’s Choice® Coffee and Seagram’s Escapes® under the direction of Christopher Nunes, CEO.
“Consumers in this growing niche are curious and ready to learn more and try quality drinks with hemp and cannabis ingredients,” says Nunes. “Our opportunity is to earn their attention, inform their purchasing decisions and establish loyalty for the Yield Growth beverages. Market research — with creative strategy — will help define the market further and determine key motivations to try, buy and tell their friends.”
The fast-growing popularity of hemp and cannabis based products across health, wellness, beauty and food, drink and supplement markets synchronizes with the release of more than 23,000 studies that tout the benefits of legal, medical cannabis and its medical grade derivatives as well as a groundswell of positive anecdotal consumer and media experiences with early-to-market products, such as those created and available for sale by Urban Juve.
As Yield Growth and CSB work on these brand designs, the ownership company will be canvassing the market to secure a partner from the U.S.A. beverage industry and one multi-state operator to launch these beverages to bars and restaurants, retail stores and more.
An aggressive timeline for research and brand development is set to prepare Yield Growth to launch its hemp and CBD drinks by late 2019.
About The Yield Growth Corp.
The Yield Growth Corp. develops, manufactures and distributes premium cannabis- and hemp-infused products—and plans to disrupt the international wellness market by connecting ancient wisdom with modern science. The company currently has a catalogue of over 200 wellness and beauty products in development, serving mainstream luxury consumers who seek sophisticated wellness solutions. Yield Growth’s flagship consumer brand, Urban Juve, has proprietary, patent-pending hemp root oil extraction technology and formulas. The management team has deep experience with global brands including Johnson & Johnson, Procter & Gamble, M·A·C Cosmetics, Skechers, Best Buy, Aritzia, Coca-Cola and Pepsi Corporation, and is building sophisticated international distribution channels and multiple revenue streams including licensing, services and product sales.
收益增长公司已聘请总部位于纽约的基石战略品牌，其客户包括主要国际品牌— Perrier , Nestl é,Seagram 和 Labatt ——完成一项视觉定位研究，随后为其新的大麻和大麻饮料生产线设计品牌和包装。
“创建强大的包装和店内通讯计划对于产量增长至关重要，以其大麻和大麻产品成功进入具有竞争力的饮料市场，”产量增长总裁兼首席执行官彭尼•格林( Penny Green )表示。“通过 CSB 作为代理合作伙伴，我们相信他们的研究、战略和设计专业知识将与我们令人兴奋的饮料选择相结合，从而迅速在这个细分市场上给消费者留下深刻印象，并及时在北美和国际市场实现销售。”
“ CSB 在首席执行官 Christopher Nunes 的指导下，为波兰 Spring ®100%天然泉水、咖啡 Mate ®、 Nescaf é Taster's Choice ® Coffee 和 Seagram ’ s Escapes ®等饮料行业客户展示了高效的服务，令我们印象深刻。
“这个日益增长的细分市场的消费者很好奇，他们愿意学习更多，尝试含有大麻和大麻成分的优质饮料，” Nunes 说。“我们的机会是赢得他们的关注，告知他们的购买决定，并建立对产量增长饮料的忠诚度。市场研究——具有创新战略——将有助于进一步界定市场，并确定尝试、购买和告诉朋友的关键动机。”
基于大麻和大麻的产品在健康、健康、美容和食品、饮料和补充市场的迅速普及与超过23,000项宣传法律益处的研究同时发布，医用大麻及其医疗级衍生物以及消费者和媒体对早期到市场产品，例如由 Urban Juve 创建和销售的产品的正面轶闻轶事经验的激增。
随着产量增长和 CSB 致力于这些品牌设计，该公司将在市场上进行游说，以争取美国的合作伙伴。饮料行业和一个多国运营商推出这些饮料到酒吧和餐馆，零售商店等。
一个积极的研究和品牌开发时间表将准备产量增长，以推出其大麻和 CBD 饮料到2019年底。
产量增长公司（ ProductGrowthCorp .）开发、生产和销售优质大麻和大麻制品，并计划通过将古老的智慧与现代科学联系起来，扰乱国际健康市场。公司目前拥有200多个健康美容产品的目录在开发中，服务于主流奢侈品消费者谁寻求复杂的健康解决方案。产量增长的旗舰消费者品牌 Urban Juve 拥有专利的大麻根油提取技术和配方。管理团队拥有强生、宝洁、 M · A · C 化妆品、 Skechers 、百思买、 Aritzia 、可口可乐、百事公司等全球品牌的丰富经验，正在构建复杂的国际分销渠道和包括许可、服务和产品销售在内的多种收入流。