Aurora Cannabis Steps Into the Arena With UFC Athletes

奥罗拉·坎纳比斯带着 UFC 运动员走进竞技场

2019-07-25 22:10:00


Mixed-martial arts fighters may soon be allowed to test cannabidiol, or CBD, products thanks to a new partnership between Aurora Cannabis and the Ultimate Fighting Championship. The Canadian marijuana firm and the leading mixed martial-arts organization said Wednesday night that they plan to launch a joint clinical research program into the potential benefits of CBD. The program seeks to examine the use of CBD as a treatment for pain, inflammation, wound-healing, and recovery for fighters, the companies said in a statement. CBD is becoming one of the hottest new wellness trends for its soothing benefits. The extract comes from hemp, marijuana’s sister plant that doesn’t contain THC, the chemical that provides the high. Congress legalized hemp in December, opening the floodgates for marijuana growers and supplement makers to advertise and sell creams, sprays, and similar products that contain CBD. Even Walgreens Boots Alliance (WBA) and CVS Health have jumped on the bandwagon. Still, the Food and Drug Administration does not yet allow CBD and food and beverages, and recently sent a warning letter to U.S. grower Curaleaf Holdings for selling products online that claimed to treat cancer, Alzheimer’s disease, opioid withdrawal, pain, and pet anxiety, and other conditions or diseases. The multiphase clinical study will take place at the UFC Performance Institute. Active UFC athletes will be allowed to volunteer to help establish peer-reviewed, publishable research. Read More: CBD Is the New Marijuana “Our partnership with UFC is about committing to the science that will educate and advocate,” Aurora (ACB) CEO Terry Booth said in a statement. “We are going to work together to change the way people think, to change the industry, and to launch the first hemp-derived CBD products that are backed by scientific research.” All products will comply with the UFC’s antidoping program, which are in line with World Anti-Doping Agency and U.S. Department of Agriculture regulations, the companies said. UFC President Dana White called the deal “groundbreaking” for sports, and humanity in general. “When you think about this the amount of money that’s going to go into the testing and the research of this deal is going to affect our athletes, then it’s going to spill into the NFL, the NBA and soccer,” White said. “And eventually into just regular people like us that work out every day or deal with chronic pain.” If the research goes well, any new product would be sold under the companies’ new ROAR Sports brand, and be designated the “Official CBD product of UFC.” The announcement, which came after the market closed Wednesday, didn’t provide a lift for Aurora stock. In Thursday morning trading, shares were down 5 cents to $6.50.
混合武术战士可能很快被允许测试大麻,或 CBD ,由于新的伙伴关系 奥罗拉(Aurora) Cannabis 最后的战斗锦标赛。 加拿大大麻公司和领先的混合武术组织星期三晚上说,他们计划推出一个联合临床研究计划,以了解 CBD 的潜在好处。 该公司在一份声明中表示,该项目旨在研究 CBD 作为治疗战士疼痛、炎症、伤口愈合和康复的治疗方法。 CBD 正成为最热门的新健康趋势之一,以其舒缓的好处。提取物来自大麻,大麻的姊妹植物,不含 THC ,提供高含量的化学物质。 去年12月,美国国会将大麻合法化,为大麻种植者和补充剂制造商打开了大门,为含有 CBD 的乳霜、喷雾剂和类似产品做广告和销售。即使是 Walgreens Boots 联盟 ( WBA )及 CVS 健康 我已经跳上了马车。 不过,美国食品药品监督管理局(Food and Drug Administration)还不允许 CBD 和食品饮料,最近向美国种植者 Curaleaf Holdings 发出警告信,称他们在网上销售声称治疗癌症、老年痴呆症、阿片类药物撤回、疼痛、宠物焦虑等疾病的产品。 多阶段临床研究将在 UFC 性能研究所进行。积极的 UFC 运动员将被允许自愿帮助建立同行评审,可公布的研究。 阅读更多: CBD 是新的大麻 奥罗拉(Aurora)( ACB )首席执行官 TerryBooth 在一份声明中表示:“我们与 UFC 的合作关系是致力于将教育和倡导的科学。”“我们将共同努力,改变人们的思维方式,改变行业,推出首个由科学研究支持的大麻衍生生物 CBD 产品。” 这些公司说,所有产品都将遵守 UFC 的反兴奋剂计划,这符合世界反兴奋剂机构和美国农业部的规定。 UFC 总裁 DanaWhite 称,这项协议对体育和整个人类来说是“开创性的”。 “当你考虑到这一点时,我们将投入大量资金进行测试,而这项交易的研究将会影响到我们的运动员,然后将会影响到 NFL 、 NBA 和足球,”怀特说。“最终,像我们这样的普通人每天都在努力工作,或者处理慢性疼痛。” 如果研究进展顺利,任何新产品都将以该公司新的 ROAR 体育品牌销售,并被指定为“ UFC 的官方 CBD 产品”。 周三股市收盘后发布的这一公告并未提振奥罗拉(Aurora)股价。周四早盘,股价下跌5美分,至6.50美元。