Boston Beer Falls Flat on Hard Seltzer Concerns

波士顿啤酒( Boston Beer )股价下跌对 Hard Seltzer 的担忧

2019-09-03 19:48:00 Investing.com

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Investing.com - Brewer Boston Beer slid in midday trading Tuesday following a downgrade, but it wasn’t on worries about beer consumption. Jefferies downgraded the stock to underperform from hold and lowered its price target to $332 from $360, noting that competition in the spiked seltzer space is increasing. Shares of Boston Beer, which makes Truly Hard Seltzer and Sam Adams beer, fell 7%. Jefferies noted that the spiked seltzer market could double again over the next two years, but that 90% of customers would try a new brand, raising risks for current names like Truly, Briefing.com reported. Jefferies noted increased social media interactions for new brands and the analysts reiterated their buy rating on Constellation Brands (NYSE:STZ). Related Articles European fashion brands agree new deal in Bangladesh Turkey stocks higher at close of trade; BIST 100 up 0.49%
投资。英国啤酒公司波士顿啤酒公司( BostonBeer )股价在周二午盘交易中下跌,此前该公司下调了评级,但并不是因为担心啤酒消费。 杰富瑞将该股评级从持有下调至表现不佳,并将其股价目标从360美元下调至332美元,并指出,卖方领域的竞争日益激烈。 生产 Truly Hard Seltzer 和 Sam Adams 啤酒的波士顿 Beer 股价下跌了7%。 Jefferies 指出,在接下来的两年里,急剧增长的卖方市场可能会再次翻番,但90%的客户会尝试一个新品牌,这会增加 Truly 、 Briefing 等现有品牌的风险。com 报道。 Jefferies 指出,新品牌的社交媒体互动增强,分析师们重申了他们对星座品牌的购买评级( NYSE : STZ )。 相关条款 欧洲时尚品牌在孟加拉国达成新协议 土耳其股市收盘上涨, BIST 100指数上涨0.49%

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