Report: Cannabis Products Marketed for Sleep Up 635% Since Pandemic

报告:自大流行以来,市场上用于睡眠的大麻产品增加了635%

2021-03-02 08:02:43 Ganjapreneur

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Since the start of the coronavirus pandemic, California shopping and delivery platform Ganja Goddess found a 635% increase in revenue for cannabis products marketed to support sleep, while the company saw 100% year-over-year growth. Additionally, the company saw a 275% increase in revenue on 4/20, the largest day for cannabis delivery sales and a 200% increase in revenue on Cyber Monday, the second-largest day for delivery sales. Ganja Goddess CEO Zachary Pitts said during the pandemic, delivery “became a vital force in the industry.” Throughout the U.S., both medical and recreational cannabis were considered essential services but were subject to in-person sales restrictions and forced to shift to delivery or curbside pickup. “In a year filled with challenges, we saw a surge in consumers placing orders for cannabis products marketed to help with sleep issues, highlighting one of the many health issues Americans are facing during the pandemic. The critical need for cannabis delivery remains at an all-time high. As challenges related to the pandemic continue, we are committed to serving the growing needs of cannabis consumers and patients across California.” – Pitts in a statement The company also reported a 53% increase in conversion rates, outperforming the average e-commerce conversion rate of 1-2% by more than 350%. Other, broader, consumer shifts have occurred since the declaration of the pandemic last March, including one survey by Harris Poll, conducted on behalf of cannabis company Curaleaf, which found 45% of respondents had reduced or replaced their alcohol consumption with cannabis since the start of the pandemic. Get daily news insights in your inbox. Subscribe End Authored By: TG joined Ganjapreneur in 2014 as a news writer and began hosting the Ganjapreneur podcast in 2016. He is based in upstate New York, where he also teaches media studies at a local university.
自冠状病毒大流行开始以来,加州购物和配送平台Ganja Devel发现,为支持睡眠而销售的大麻产品收入增长了635%,而该公司实现了100%的同比增长。 此外,该公司在4/20(大麻递送销售额最大的一天)的收入增长了275%,在网络星期一(递送销售额第二大的一天)的收入增长了200%。 Ganja女神公司首席执行官扎卡里·皮茨说,在疫情期间,快递“成为行业的一股生力军”。 在整个美国,医疗和娱乐用大麻都被认为是必不可少的服务,但受到当面销售的限制,被迫转向送货或路边取货。 “在充满挑战的一年里,我们看到大量消费者订购用于帮助睡眠问题的大麻产品,这凸显了美国人在大流行期间面临的诸多健康问题之一。对大麻运输的迫切需求仍然处于历史最高水平。随着与大流行相关的挑战继续存在,我们致力于为加州各地大麻消费者和患者日益增长的需求提供服务。“--皮茨在一份声明中说 公司还中报转化率增长53%,跑赢平均1-2%的电商转化率350%以上。 自去年3月宣布大流行以来,其他更广泛的消费转变也发生了,其中包括哈里斯民意测验公司代表大麻公司Curaleaf进行的一项调查,该调查发现,自大流行开始以来,45%的受访者减少了或用大麻取代了酒精消费。 在收件箱中获取每日新闻见闻。订阅 结束 作者: TG于2014年加入Ganjapreneur担任新闻撰稿人,2016年开始主持Ganjapreneur播客。他住在纽约州北部,并在当地一所大学教授媒体研究。

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